
ADV Films, which until about 2 years ago was the biggest anime licensing company in North America, sent out what they promised to be their final press release ever yesterday, & it said what we all feared for the past year & a half- ADV is dead. What was left of ADV Films was split up between brand new companies. AEsir Holdings has taken over all of ADV's titles & licenses, Section23 Films has taken over home distribution for the DVDs, Valkyrie Media Partners acquired the Anime Network, & Seraphim Studios now has the production & dubbing studio formally known as Amusement Park Media.
When news first broke out about this, people were panicking. It seemed ADV had fallen to the same fate that
took Geneon &
Central Park Media. & with good reason too. Ever since the beginning of 2008 when ADV's deal with Sojitz first went sour, they've been in
very bad shape. They had to shut down a lot of their subdivisions like magazines, manga, toys, fanclubs, movie productions, & the TV version of their own network. They haven't even licensed a new title in about two years. Instead they've been releasing titles for
Sentai Filmworks, re-releasing older titles like crazy, & more recently, license-rescuing old Geneon & CPM titles.
One major question was the fate of all these DVDs. Would ADV titles on DVD still get released by these new companies? What about the Geneon & CPM titles ADV rescued? Would they now have to be re-rescued? & what about Sentai Filmworks? How would their titles, including their
new upcoming licenses, get released without ADV? & would the Anime Network's website still exist? It had better considering the number of people who
have a payed subscription.
But now after giving time for all this news to settle & looking into things further, we got some answers. The fact is a lot of ADV's former owners & staff are now working for these new companies. In fact seems like this whole thing just means a change in name more than anything else. ADV Films is simply now Section23 Films, with the staff being largely the same. & now all their sub divisions are owned by technically separate companies, rather than all owned by one large company. One can only guess why they felt the need to do this. I'm sure there are some legal or financial or business reasons behind it that we'll never know.
So no worries, everyone. All their DVDs will still get released. Sentai Filmworks' titles are safe as well (more on that in my next post), & the Anime Network will continue to operate as normal, stating that they've always been a separate entity from ADV. In fact they posted a brand new commercial on to YouTube a mere couple hours after the big news broke out. So everything should turn out all right. Same company (companies), different name.
Press Release:
http://www.advfilms.com